Sunday, October 21, 2007

RADIO GAA GAA……FM FEVER IS HERE TO SWAY………

RADIO GAA GAA……FM FEVER IS HERE TO SWAY………

It’s finally here! The Radio Revolution that we Surtis have been making noise about. We now have our own for apnu Surat.No more need we be dependent on the Mumbai/Ahmedabad folks and their jokes…… BIG927, MIRCHI and MYFM are here to please us. Hopefully, this means that we will be able to listen to format especially created for people of Tapi- town. Even though commuting in Surat takes only a max.time period of 30mins to go from any point A to B, we have faithful radio listeners in our busy sabzi and paanwallahs, over worked diamond polishers, trendy college kids with fancy mobile phones, bored housewives who have had enough of saas bahus and of course commuters by cars and autos who need not worry if their c.d.players have gone for a six. There is something for everyone as all the frequencies have a different age group on target, be it from varachha, to ved road, katargaam to, khatkiwaad or lalgate to majuragate.So you can ‘suno sunao,life banao’ and be ‘always khush ‘with filmy songs,bhajans, cricket remixed [20-twenty] scores and town tattle.’ Move over Parvati and Mr.Walia, here come Vidya Belan and Raj a.k.a Munna.
The radio bandwagon is all set to woo us surtis by giving away freebies in forms of coupons for coffee and dinners, tickets to movies and other knick knacks as they offer easy to answer questions and options. Describing Surat as khubsurat and a land of fine dining,’ ‘leheri lalas’ and patang manja, they talk about the town nukkads in a nutshell. Popular film characters are impersonated to make the lingo more entertaining. Personal problems –a la’ Sleepless in Seattle’ are aired to get surtis to participate in phone-in/sms advice .Even though some of the RJ.’s[radio jockeys] sound ahmedabadi, the script given to them is surti so they should be able to catch up given some time. Thus with the onset of the festive season, life should be all song and dance on the FM scenario.
In Swarn Surat, as it is called, we have always been surrounded by loud sound, whether its from gramophones on special occasions, cars reversing with harsh tunes above the allowed decibel sound wave, surtis fighting away in their famous profanity or pandals put up for navratri/ganeshutsav etc.Now with the advent of the local FM options, there will certainly be more singing in the surat terrain. Huge hoardings and colourful umbrellas announcing the FM channels are sprouting around town and in your face lest you forget to tune in. Here is your chance then surti, to put your feet up[tap to tune] and participate in the trend of your town, vote for your choice, get entertained, gain freebies, make your voice heard all within the comfort of your home. Radio is ‘BIG ‘news and is here to make us surtis sway……..so gaa gaa dear surti and swing away because FM fever is here to stay.Top5 things you most definitely will and won’t hear on surti radio…………….
WILL WON’T
1. Cookery recipes. 1. Cocktail recipes

2. Cricket tosses 2. Modi’s losses

3. Love stories 3. Financial worries.

4. Rakhi Sawant Item numbers. 4. Santana and Diana Krall’s wonders.

5. Hot and happening surti news. 5. Aamchi maati, aamchey manas.

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