JAB PR KIYA TOH DARNA KYAA?..............
As the Sun enters the Makar zodiac and we get set to celebrate Uttaryan, a lot of Surti Lalas will be breaking into sweat. Not at the fear of kite flying dearies, it’s a big day for PR.
Surtis celebrate all festivals with much aplomb. Well known to be superb hosts, with gourmet meals being a part of even their daily lifestyle, festivals give Surtis an official reason to please the boss.
For the simple Surtis, festivals are the best time and excuse for enhancing their PR with the Saab log. So, the good old straightforward ones will be having over managers, officers or seniors at home for a Ponk and Patang party. Spirits will soar at these happy family affairs, where laymen and collars will mingle to enjoy the January chill with kite flying thrills. This is basic Surti culture at its best.
Ever since the migrants settled in Surat, PR took a different turn altogether. Soon, Surat was well known to be high on every transfer wish list. Not surprisingly so, after all babus are gods here. From dyeing and printing masters at mills to CEO’s of companies, all are pleased.
In the past, when Excise was a duty levied on textile, it was a routine for many in the trade to go all out and please men who mattered .As atrocious as it may sound, from coriander to brown bread, hot Jalebis to imli chutneys, any and everything would be home delivered in a bid to please the babu’s madam at home!
Ahem...highly placed sources also claim that flooring, furniture and gardens would get an instant makeover at living quarters if the new madam did not approve of it. Rumours would then run rife as to which biggie had sponsored the same. Following some Algebra rule of keeping A happy automatically makes B see on your side or something on that line.
In cities like Delhi, everybody claims to know everybody else but in Surat, only a chosen few are allowed in the inner circle. As times have changed, PR is now carried out via one’s P.A., CA, or in many cases, a professional negotiator with communication skills is appointed exclusively for handling this task. Not to mention a chauffeur driven car, this always remains on ‘vardi’meaning at the service of the Saab or rather in many cases, his memsaab.
Diamond sets, gold jewellery, silvery crockery, Scotch bottles and electronic gadgets are a thing of the past. With changing times maybe real estate and property will seem to be the in thing .Diwali is no longer the only time to give gifts. In Tapi town, the pampering is constant and it is unending. Snooty socialites, who would otherwise care tuppence to converse decently, go all polite and pally to please on occasions as these. The babu log see through all the farce and have the last laugh.
No one knows to date whether or not this entire PR theory actually matters at all and if it makes a big difference. In many cases, it just means having a longer phone book than most others. What it does do is make the mediator feel powerful [fool?] thinking he can get things done. Maybe it gives him security of knowing’ topis’[it’s a male thing, they say],maybe it makes him hopeful that in times of trouble or an emergency, he will have someone to fall back upon and bail him out [ or so he thinks]. That dearies, then is the exact reason that makes our insecure Lalas sing confidently-
Jab PR kiya, toh darna kyaa? PR kiya koi chori nahi ki...................
TAPI TOWN TATTLE-What do we call the big turnout of the nation’s business magnates at Vibrant Gujarat? –‘Flash of the Titans.’